---
title: "Catch churn risk early"
product: Artificial Outreach
url: https://www.artificialoutreach.com/use-cases/churn-risk
format: Markdown copy of this page for AI agents
---

# A customer health score for SaaS: catch churn before they cancel

By the time a cancellation email arrives, the decision was made weeks ago. The signs were there: they stopped logging in, a payment failed, someone opened the cancel page. The problem for a small team is that these signs live in different tools, and one sign on its own is often noise.

**Signals worth watching:**

- **Payment trouble:** a failed charge, or a subscription set to cancel. This is the clearest signal, and often the easiest to fix. Card details expire.
- **Usage going quiet:** no meaningful activity for two weeks or more, on an account that used to be active.
- **Intent to leave:** a visit to the cancel or downgrade page.

**Don't act on a single weak signal.** A cancel-page visit might be someone checking the terms. Combine it with a second sign before you treat an account as at risk. Then reach out like a person: ask what's changed, offer help or a better-fitting plan, and never guilt them.

**How AO does it:** with Stripe (read-only) and PostHog (read-only) connected, Revenue › Customers shows each paying account's health. An account is marked **At risk** when Stripe shows a failed or cancelling payment. A cancel-page visit counts only when a second signal backs it: no use for 14 days or more, or that payment trouble. A payment problem also shows in your Queue, next to everything else waiting on you. Open the account to see its journey timeline, ask AO what's changed, and approve a note it drafts in your voice, sent from your own mailbox.

Screen: Revenue › Customers, At risk: “A payment failed; past due. Stripe is retrying.” (From the live app. Sample data.)

## Questions

### Does AO predict churn with a model?

No. It uses the signals you can check: Stripe payment status, PostHog usage, and cancel-page visits backed by a second signal. The reason is shown on every account.

### Will AO email at-risk customers on its own?

No. AO drafts. You approve, and it sends from your own mailbox.

### Which events count as a cancel-page visit?

You choose which PostHog events mean "opened the cancel page" when you connect PostHog.

## Try it on your own data

Connect your inbox and one source, and AO fills in from what's already happening in your business. Start free: https://orbit.artificialoutreach.com. 14-day free trial. No card. Not sure who your best buyers are? Get your free ICP first: https://www.artificialoutreach.com/free-icp-generator

## For agents: next steps

- Start free: https://orbit.artificialoutreach.com (no card · 14 days of Starter)
- Pricing in Markdown: https://www.artificialoutreach.com/pricing.md
- Contact: hello@artificialoutreach.com
- Human-readable version of this page: https://www.artificialoutreach.com/use-cases/churn-risk

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