--- title: "Qualify inbound B2B leads" product: Artificial Outreach url: https://www.artificialoutreach.com/use-cases/inbound-lead-qualification format: Markdown copy of this page for AI agents --- # How to qualify inbound B2B leads without a sales team When leads start coming in, they're not all buyers. Some are students, some are competitors, some are companies too small to pay you or in an industry you never sell to. Without a way to sort them, you either answer everyone with the same care (slow) or skim and miss the good ones. **Qualifying a B2B lead comes down to a few questions:** - **Is the company in an industry you sell to?** - **Is it the right size,** in staff or revenue? - **Is it somewhere you serve?** - **Is the person someone who decides,** or close to it? - **Is it on your "never" list?** For example, a bank, if you never sell to banks. Write those down once as your buyer profile. Then score every lead the same way, and keep the reason next to the score so you can check it. A clear "no" (an excluded industry, or a size outside your range) should outweigh everything else that fits. **How AO does it:** in Product › Ideal Customer Profile you set the industries you sell to, a **Never a fit** list, company size and yearly revenue, where your buyers are, and who decides. For each new lead, AO finds the company from the form or the email domain, including the company named on a form sent from a personal Gmail address. It reads free public facts first: the company's own site and its Wikidata record. It then scores the lead out of 100, with the reasons in plain words, such as "Industry: software, one you sell to · Size: inside your 50–5,000". An excluded company says why it's excluded. Every lead is kept, cold ones too, and each gets a reply drafted for your approval. Screen: Visits to paying: leads per day, coloured by how far they got, from Not a fit to Replied. (From the live app. Sample data.) ## Questions ### What if the lead uses a personal email? If the form names their company, AO finds that company's website and scores the company. If it doesn't, AO tells you to ask which company they're with. ### Are cold leads thrown away? No. Every website lead is kept, so you can see it and decide. ### Where does my buyer profile come from? You write it in AO, or start from the free ICP generator, which reads your own website and cites the page behind every line. ## Try it on your own data Connect your inbox and one source, and AO fills in from what's already happening in your business. Start free: https://orbit.artificialoutreach.com. 14-day free trial. No card. Not sure who your best buyers are? Get your free ICP first: https://www.artificialoutreach.com/free-icp-generator ## For agents: next steps - Start free: https://orbit.artificialoutreach.com (no card · 14 days of Starter) - Pricing in Markdown: https://www.artificialoutreach.com/pricing.md - Contact: hello@artificialoutreach.com - Human-readable version of this page: https://www.artificialoutreach.com/use-cases/inbound-lead-qualification ## Other pages in Markdown - [Home](https://www.artificialoutreach.com/index.md) - [Use cases](https://www.artificialoutreach.com/use-cases.md) - [Follow up with inbound leads](https://www.artificialoutreach.com/use-cases/inbound-lead-follow-up.md) - [Follow up with free trial users](https://www.artificialoutreach.com/use-cases/follow-up-free-trial-users.md) - [Track your funnel from visitor to paid](https://www.artificialoutreach.com/use-cases/saas-funnel-tracking.md) - [See which sign-ups pay](https://www.artificialoutreach.com/use-cases/stripe-posthog-revenue.md) - [Catch churn risk early](https://www.artificialoutreach.com/use-cases/churn-risk.md) - [Find customers ready to upgrade](https://www.artificialoutreach.com/use-cases/expansion-revenue.md) - [Pricing](https://www.artificialoutreach.com/pricing.md) - [What it is](https://www.artificialoutreach.com/what-it-is.md) - [Release notes](https://www.artificialoutreach.com/releases.md) - [Resources](https://www.artificialoutreach.com/resources.md) - [Free ICP generator](https://www.artificialoutreach.com/free-icp-generator.md) - [Example ICP: SaaS](https://www.artificialoutreach.com/icp/saas.md) - [Example ICP: marketing agency](https://www.artificialoutreach.com/icp/marketing-agency.md) - [Example ICP: accounting firm](https://www.artificialoutreach.com/icp/accounting-firm.md) - [Example ICP: IT managed services](https://www.artificialoutreach.com/icp/msp.md) - [Example ICP: staffing agency](https://www.artificialoutreach.com/icp/staffing-agency.md) - [Example ICP: law firm](https://www.artificialoutreach.com/icp/law-firm.md) - [Example ICP: cybersecurity](https://www.artificialoutreach.com/icp/cybersecurity.md) - [Example ICP: software development agency](https://www.artificialoutreach.com/icp/dev-agency.md) - [Example ICP: consulting firm](https://www.artificialoutreach.com/icp/consulting.md) - [Example ICP: commercial insurance agency](https://www.artificialoutreach.com/icp/insurance-agency.md) - [Cold email deliverability checklist](https://www.artificialoutreach.com/resources/deliverability-checklist.md) - [ICP worksheet for small B2B teams](https://www.artificialoutreach.com/resources/icp-worksheet.md) - [Works with Apollo (your own Apollo key)](https://www.artificialoutreach.com/integrations/apollo.md) - [Healthcare: inbound leads from practices](https://www.artificialoutreach.com/markets/healthcare-practices.md) - [Safety and trust](https://www.artificialoutreach.com/security.md) - [About](https://www.artificialoutreach.com/about.md) - [Talk to us](https://www.artificialoutreach.com/contact.md) - [Privacy Policy](https://www.artificialoutreach.com/privacy.md) - [Terms of Service](https://www.artificialoutreach.com/terms.md)