--- title: "Track your funnel from visitor to paid" product: Artificial Outreach url: https://www.artificialoutreach.com/use-cases/saas-funnel-tracking format: Markdown copy of this page for AI agents --- # How to track your SaaS funnel from first visit to paying customer Every early SaaS company has its funnel in four places. Visits are in your analytics, leads in a form tool, sign-ups in your product database, payments in Stripe. Each tool tells you its own number. None of them tells you the one thing you need: where most of your future customers fall out. **A useful funnel for a small SaaS has four steps:** Visits › Leads › Sign-ups › Paying. For each step, track: - **The count for a period,** compared with the period before. - **The conversion to the next step.** With small numbers, write it as "3 of 4", not "75%". - **Where people came from,** so you can tell a channel problem from a product problem. Then find the biggest drop and work on that one step. If visits to leads is the leak, it's your site and your offer. If lead to sign-up is the leak, it's your follow-up. If sign-up to paying is the leak, it's onboarding and pricing. **How AO does it:** connect Vercel Web Analytics (a drain plus a 90-day import), your website forms, PostHog and Stripe, both read-only. The Revenue Overview lines them up as Visits › Leads › Sign-ups › Paying and opens with one sentence on where you leak most, for example "Lead to sign-up is where most of your revenue leaks." One filter sets the dates and the product for the whole page, and every card expands to the detail. A card that can't follow a filter says so. Visits stay totals: AO never names an anonymous visitor. A person gets a name only when they fill in a form, book or sign up. Screen: Revenue › Overview, last 30 days: the leak sentence, the tiles, the events funnel and visits to paying. (From the live app. Sample data.) ## Questions ### Does AO track individual visitors? No. Site visits come in as totals from your analytics. People are named only when they sign up, book or write to you. ### Which analytics does it read? Vercel Web Analytics for site visits, PostHog for product events and sign-ups, and Stripe for payments. ### Can I see the funnel for one product? Yes. Filter the page by product. Site visits that can't be split by product are labelled "not split by product", so the number isn't a guess. ## Try it on your own data Connect your inbox and one source, and AO fills in from what's already happening in your business. Start free: https://orbit.artificialoutreach.com. 14-day free trial. No card. Not sure who your best buyers are? Get your free ICP first: https://www.artificialoutreach.com/free-icp-generator ## For agents: next steps - Start free: https://orbit.artificialoutreach.com (no card · 14 days of Starter) - Pricing in Markdown: https://www.artificialoutreach.com/pricing.md - Contact: hello@artificialoutreach.com - Human-readable version of this page: https://www.artificialoutreach.com/use-cases/saas-funnel-tracking ## Other pages in Markdown - [Home](https://www.artificialoutreach.com/index.md) - [Use cases](https://www.artificialoutreach.com/use-cases.md) - [Follow up with inbound leads](https://www.artificialoutreach.com/use-cases/inbound-lead-follow-up.md) - [Follow up with free trial users](https://www.artificialoutreach.com/use-cases/follow-up-free-trial-users.md) - [See which sign-ups pay](https://www.artificialoutreach.com/use-cases/stripe-posthog-revenue.md) - [Qualify inbound B2B leads](https://www.artificialoutreach.com/use-cases/inbound-lead-qualification.md) - [Catch churn risk early](https://www.artificialoutreach.com/use-cases/churn-risk.md) - [Find customers ready to upgrade](https://www.artificialoutreach.com/use-cases/expansion-revenue.md) - [Pricing](https://www.artificialoutreach.com/pricing.md) - [What it is](https://www.artificialoutreach.com/what-it-is.md) - [Release notes](https://www.artificialoutreach.com/releases.md) - [Resources](https://www.artificialoutreach.com/resources.md) - [Free ICP generator](https://www.artificialoutreach.com/free-icp-generator.md) - [Example ICP: SaaS](https://www.artificialoutreach.com/icp/saas.md) - [Example ICP: marketing agency](https://www.artificialoutreach.com/icp/marketing-agency.md) - [Example ICP: accounting firm](https://www.artificialoutreach.com/icp/accounting-firm.md) - [Example ICP: IT managed services](https://www.artificialoutreach.com/icp/msp.md) - [Example ICP: staffing agency](https://www.artificialoutreach.com/icp/staffing-agency.md) - [Example ICP: law firm](https://www.artificialoutreach.com/icp/law-firm.md) - [Example ICP: cybersecurity](https://www.artificialoutreach.com/icp/cybersecurity.md) - [Example ICP: software development agency](https://www.artificialoutreach.com/icp/dev-agency.md) - [Example ICP: consulting firm](https://www.artificialoutreach.com/icp/consulting.md) - [Example ICP: commercial insurance agency](https://www.artificialoutreach.com/icp/insurance-agency.md) - [Cold email deliverability checklist](https://www.artificialoutreach.com/resources/deliverability-checklist.md) - [ICP worksheet for small B2B teams](https://www.artificialoutreach.com/resources/icp-worksheet.md) - [Works with Apollo (your own Apollo key)](https://www.artificialoutreach.com/integrations/apollo.md) - [Healthcare: inbound leads from practices](https://www.artificialoutreach.com/markets/healthcare-practices.md) - [Safety and trust](https://www.artificialoutreach.com/security.md) - [About](https://www.artificialoutreach.com/about.md) - [Talk to us](https://www.artificialoutreach.com/contact.md) - [Privacy Policy](https://www.artificialoutreach.com/privacy.md) - [Terms of Service](https://www.artificialoutreach.com/terms.md)