Marketing + Sales Alignment Use Case

AI-Powered LeadQualification & Scoring

Transform lead quality with AI-powered qualification and intelligent scoring. Our Nova + Scout agent collaboration analyzes 100+ data points to improve lead-to-opportunity conversion by 250% and align marketing and sales on the highest-value prospects.

250%
Better Lead-to-Opp Conversion
70%
Reduction in Unqualified Leads
40%
Faster Sales Cycle

The Lead Quality Challenge

Traditional Lead Qualification

✗
80% of marketing leads never convert to opportunities
✗
Sales wastes time on unqualified prospects
✗
Marketing-sales misalignment on lead quality
✗
Manual qualification processes are slow and inconsistent
✗
Limited visibility into lead intent and readiness

AI-Powered Lead Intelligence

✓
90%+ accuracy in predicting conversion likelihood
✓
Sales focuses only on high-intent, qualified prospects
✓
Perfect alignment with dynamic scoring models
✓
Real-time qualification with 100+ data signals
✓
Predictive intent scoring and buying signal detection

Nova + Scout Agent Collaboration

Our specialized AI agents work together to deliver the most intelligent lead qualification system available.

Nova (AI SDR)

Lead Qualification Specialist

Behavioral scoring and engagement analysis
Real-time lead interaction and conversation AI
BANT qualification and needs assessment
Automated lead nurturing and progression

Scout

Market Intelligence Specialist

Deep lead research and enrichment
Company analysis and fit scoring
Intent signal detection and tracking
Competitive landscape and positioning insights

Comprehensive Scoring Framework

Firmographic Fit

Company size, industry, location, and growth patterns that match your ICP.

Intent Signals

Buying intent indicators from content consumption, searches, and engagement.

Behavioral Score

Website activity, email engagement, and interaction patterns with your brand.

Contact Quality

Decision-maker identification, contact completeness, and stakeholder mapping.

Advanced Lead Intelligence Features

Predictive Scoring

Machine learning models that predict conversion likelihood based on historical data and patterns.

Real-Time Updates

Dynamic scoring that updates in real-time as new data becomes available and behaviors change.

Intent Detection

Advanced algorithms detect buying intent from content consumption, research patterns, and engagement signals.

Lead Enrichment

Automatic data enrichment from 50+ sources to complete lead profiles and improve scoring accuracy.

Automated Routing

Intelligent lead routing to the right sales rep based on score, territory, expertise, and workload.

Performance Analytics

Detailed analytics on scoring performance, conversion rates, and model accuracy with optimization recommendations.

Proven Lead Quality Impact

Companies using AI lead qualification see dramatic improvements in conversion and sales efficiency

Conversion Improvements

Lead-to-Opportunity+250%
Marketing ROI+180%
Sales Velocity+40%

Efficiency Gains

Unqualified Leads-70%
Qualification Time-80%
Sales Productivity+60%

Ready to Transform Lead Quality?

Join marketing and sales teams who have improved lead-to-opportunity conversion by 250% with AI-powered qualification.