Free ICP generator
Give us your website. We read your own pages and build three buyer groups: who they are, who decides, their pain, what sets them off, and who to skip. Every line shows the page it came from.
Fernwick Payroll fernwick-payroll.example
Payroll and tip pooling for restaurant groups. A fictional company, to show what you get. Yours fills in here.
Independent restaurant groups, 2 to 8 locations
Best fit- Who they areUS restaurant groups with 2 to 8 locations and 40 to 250 hourly staff.From /pricing
Priced per location, for groups of 2 to 8
- Who decidesThe owner-operator, or the office manager who runs payroll today.From /customers/marlow-kitchens
Our office manager had it running in a week
- Their painTip-outs and overtime worked out by hand in spreadsheets each week.From /
Stop doing tip-outs in a spreadsheet
- What sets them offOpening another location, or changing point-of-sale system.From /customers/marlow-kitchens
When we opened our third site, payroll took two days
- Who to skipSingle cafés with under 15 staff, and franchise units paid by head office.From /pricing
Minimum two locations
- Where they areLocal restaurant associations and point-of-sale partner directories.Inferred from/integrations
Listed in our POS partners’ app stores
How it works
- 1. We read your public pages.Your homepage, pricing, customers and case studies, about page and integrations. Nothing else, and no bought data.
- 2. We build three buyer groups.Firmographics, decider, pain, triggers, disqualifiers and where they are. Each line quotes your page, or says it is inferred.
- 3. Group 1 is yours, free.A work email at the same company unlocks groups 2 and 3, a positioning check, a PDF and Save to AO.
See a finished ICP for your industry
Questions
What is an ideal customer profile (ICP)?
A short description of the companies most likely to buy from you and stay: their size and type, who makes the decision, the problem they’re trying to fix, what makes them start looking, and who isn’t a fit. It’s about companies. A persona describes one person; an ICP describes the business around them.
How is this different from other ICP generators?
Most generators write a profile from a sentence you type. This one reads your own website and cites the page behind every line, so you can check it. It adds disqualifiers (who to skip) and a positioning check that tells you if your homepage speaks to your best buyers.
Is it really free?
Yes. Group 1 is free with no email and no account. A work email at the same company unlocks groups 2 and 3, the positioning check and a PDF. There’s nothing to pay.
Why do you need an email at my own domain?
It shows the site is yours. We don’t hand a full analysis of a company’s positioning to anyone who types in its address.
What do you do with my email?
It’s kept as a lead until you ask us to delete it (write to hello@artificialoutreach.com). We only send marketing email if you tick the box. See the Privacy Policy.
What does “inferred” mean on a line?
The page didn’t say it outright, so we worked it out from what it did say. Inferred lines are the ones to check first.
What can I do with the ICP once I have it?
Use it to sharpen your homepage and decide who to talk to first. If you save it to AO, setup reads your site and builds your buyer profile there, and every new lead is scored against it.