What it is

Artificial Outreach is outbound and inbound email that a small company runs itself, with a person approving what matters. These are the words the product uses, one paragraph each.

Journey board: Visitors, sign-ups, active users, paying customers and the ones ready for more, in one view. Each move on the board carries its reason and where it came from, such as “PostHog: finished setup” or “Stripe: first payment”. Visitors are counts from your site analytics; AO never names an anonymous visitor.
Inbox: A form, a booking or a sign-up lands in your Inbox as one conversation per person. AO matches them to a real company, scores the fit against your buyer profile with the reasons shown, and drafts a reply in your voice. AO checks every claim in the draft before you see it. You approve it, and it sends from your own mailbox.
Queue: Everything waiting on you (replies, approvals, payment problems) in one list, oldest first.
Ask AO: Ask AO about anyone (“What do we know about Theo?”) and get an answer, a draft, or a suggested next step as a button. AO suggests. It never sends or acts on its own.
Pipeline trigger: Choose which event moves a deal to which stage, once. After that, a sign-up moves it to Signed up, a booked call moves it to Meeting, a first payment moves it to Won, and a customer who hits a limit or views your upgrade page moves to Ready to upgrade. Triggers only move deals forward. A move you made by hand is never undone.
Customer: A paying account. Because AO sees who pays and how much (Stripe), and how they use your product (PostHog), Customers shows each paying account’s health and journey: Expand when they hit a limit or looked at the upgrade page, At risk on a failed or cancelling payment, or a cancel-page visit backed by two weeks of no use.
Broadcast and Offer: Start a broadcast from an offer, for example “annual plan for customers near their limit” or “a 14-day pilot for sign-ups who haven’t paid”. Each message is written for one person, and the first one waits for you. Small lists, from your own mailbox.
Ideal customer (ICP): Who buys from you, as traits with weights: industry, place, size and the rest. It is drafted from your website during setup and you correct it. Every company discovery finds is scored against it.
Audience and the review: Audience is everyone discovery found and everyone you have decided to reach. The review is where you decide about what discovery found: companies arrive grouped by who they are, where they are and who you would write to, with the reasoning beside them and one decision per group — approve, discard, or hold for the next group.
Data credit: Pays for checking an address (1) or filling in a company’s details (3). Qualifying leads and drafting replies don’t use credits; broadcast sends are counted in your plan’s monthly allowance.
Connect a mailbox, and the ramp: Messages send from your own Microsoft 365 or Gmail mailbox. When you connect it, the product checks your domain’s SPF, DKIM and DMARC records and tells you plainly if it is not ready for cold email. You then choose how fast it may send: Careful (10 a day at first, rising to 30), Standard (15 rising to 50) or Fast (25 rising to 100). That approved pace is the ramp.
Held, and why: A message that cannot go yet is held, and the reason is shown. The reasons are: address not verified; no sending room today; waiting for the sending window; paced; contacted too recently; an earlier step has not gone; someone else at the company is mid-sequence; no unsubscribe line; address bounced; on the opt-out register; out of credits.
The morning summary: One email each morning, from your connected mailbox to your team: what happened since yesterday, who answered, what is held right now and why, companies waiting for your call, and what needs you. Each member can turn it off in Settings.
Hosted lead form: A form the product hosts for every lead capture key, so a website without its own form can still send leads in. Submissions become leads in your workspace; a disposable or testing address is kept as a record and never written to.
Read-only: What your workspace becomes when a trial or plan ends. Everything is kept and visible; nothing is written or sent until you choose a plan, and choosing one restores the workspace in place.