The Brain Behind
Your GTM Motion
The Strategy AI Agent continuously monitors competitive landscapes, refines your ICP, and orchestrates the full GTM sequence — so every agent in the Orbit Launch lineup is always working from the same, up-to-date playbook.
GTM Misalignment Is the Hidden Tax on Every Revenue Team
Most GTM motions fail not because of execution, but because of strategy lag. Your SDRs are targeting last quarter's ICP. Your marketing campaigns are positioned against competitors who have moved on. Your sales team is walking into deals with battlecards that were written six months ago. The market is moving in real time — your strategy shouldn't be a quarterly PowerPoint.
The cost of this lag is invisible but significant: lower reply rates, longer sales cycles, deals lost to better-positioned competitors, and campaigns that generate volume but not pipeline quality. The Strategy AI Agent is the intelligence layer that keeps every other agent aligned to market reality as it evolves — not as it was three months ago.
Continuous Intelligence → Continuous Execution
The Strategy Agent doesn't produce strategy documents — it produces live operating instructions. It runs continuously in the background, updating its models as signals come in, and propagating those updates to every agent in the Orbit Launch lineup.
Signal Collection
Continuously monitors competitor websites, job boards, review platforms, funding announcements, industry news, and your internal data (lost deal notes, call transcripts) to build a live market picture.
ICP Refinement
Analyzes win/loss patterns, engagement data, and external buying signals to continuously sharpen your ideal customer profile. Identifies which account attributes correlate with fast closes, high retention, and expansion revenue.
Strategy Synthesis
Translates market intelligence into a prioritized GTM playbook: which segments to target, in what order, with what positioning, against which competitors. Produces territory models, campaign briefs, and battlecards.
Cross-Agent Orchestration
Distributes strategic context to every agent in Orbit Launch. Marketing Orchestrator, AI SDR, and Sales Engineering all receive updated priorities and positioning so they're always executing against the same plan.
What the Strategy Agent Does
Competitive Intelligence Mapping
Continuously monitors competitor positioning, pricing changes, product launches, and messaging shifts. Surfaces actionable intelligence — not data dumps — so you know exactly how to position against each competitor in any deal.
ICP Signal Analysis
Builds and continuously refines your ideal customer profile using real-time signals: hiring patterns, funding announcements, technology stack changes, and behavioral data. Identifies the 20% of the market that will generate 80% of your revenue.
GTM Sequence Orchestration
Designs the complete go-to-market motion — which segments to enter, in what order, with what message, through which channels — and hands those priorities to the Marketing Orchestrator and AI SDR to execute in real time.
Market Shift Adaptation
When market conditions change — a competitor pivots, a macro event shifts buyer priorities, or a new category emerges — the Strategy Agent detects it and updates the GTM playbook automatically. No quarterly strategy off-sites required.
Territory & Segment Modeling
Analyzes your addressable market and maps it into territory models: which segments have the highest expected value, which require the most resources, and how to sequence expansion to maximize compounding returns.
Battlecard Generation
Produces live competitive battlecards for every competitor in your market — updated automatically when competitor messaging or feature sets change. Sales Engineering receives them directly before each deal.
Built for Revenue Leaders Who Move Fast
CEO / Co-Founder
Stop guessing which market to enter next. Get a continuously updated GTM strategy that tells you exactly where the highest-probability opportunities are and how to sequence the attack.
CMO / VP Marketing
Position every campaign against competitive reality, not last quarter's playbook. The Strategy Agent keeps your messaging sharp as the market moves.
VP of Sales
Territory models based on actual signal data, not spreadsheet estimates. Know which accounts to prioritize before your team wastes cycles on low-probability prospects.
Head of GTM
The orchestration layer your stack has been missing. Strategy AI connects market intelligence to execution — so every agent in the Orbit Launch lineup is working from the same playbook.
Revenue Operations
Forecast inputs grounded in market analysis, not pipeline hope. Strategy Agent feeds segment-level intelligence to RevOps AI for accuracy you can actually present to the board.
Founding Team (Series A–C)
Move at the speed of a startup without sacrificing strategic rigor. Get enterprise-grade competitive intelligence and market analysis without the $500K strategy consulting engagement.
Frequently Asked Questions
What makes this different from a market research subscription like G2 or Bombora?
Market research tools give you data. The Strategy Agent gives you decisions. It ingests competitive signals, ICP data, and market intelligence — and translates it into a prioritized GTM playbook, territory models, and competitive battlecards that your other agents act on immediately. It's the difference between a spreadsheet of leads and an SDR who works every lead in the right order at the right time.
How does the Strategy Agent coordinate with the other Orbit Launch agents?
The Strategy Agent is the first agent in the Orbit Launch sequence. It defines the target segments, ICP criteria, and competitive positioning that inform every other agent's behavior. The Marketing Orchestrator uses its segment priorities to plan campaigns. The AI SDR uses its ICP signals to target the right prospects with the right message. The Sales Engineering agent uses its battlecards in RFP responses. They all share the same strategic context — which is what makes the system compound rather than fragment.
How quickly does the ICP analysis update when market conditions change?
The agent monitors continuously — not quarterly. When a competitor announces a major pricing change, the battlecards update within hours. When a new wave of high-fit accounts starts showing buying signals, the ICP model flags them immediately. The strategy isn't a document you revisit; it's a live operating model.
Will I need to provide competitive data, or does the agent find it on its own?
Both. The agent can scrape and monitor competitor websites, press releases, job listings, and review sites automatically. You can also feed it your own internal intel — lost deal notes, sales call transcripts, battlecard feedback — and it synthesizes everything into a unified competitive picture. The more you give it, the sharper its analysis.
Is this a replacement for a Head of Strategy or VP of Marketing?
No — it's a force multiplier for them. The Strategy Agent handles the research-intensive, data-processing layer: tracking 50 competitors across 12 dimensions, updating ICP models weekly, generating territory analysis. Your strategists and marketing leaders focus on judgment calls, creative decisions, and cross-functional alignment. They get better outputs faster; the agent handles the volume.
Be First When Strategy AI Launches
Join the early access list to be notified at launch, get input into the feature roadmap, and receive preferred onboarding support.
Ready to explore the live Orbit Launch agents?