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For landscapers, lawn care, tree and irrigation companies

CRM for landscaping businesses: every request answered, every estimate followed up

Spring brings a rush of estimate requests, often in the evening, after people have walked their yard. AO answers each one with times to come and look, and when an estimate goes quiet it drafts the follow-up for you.

7 in 10

landscaping websites we checked give customers no way to book or get a reply after hours.

Sub-trade (414 websites, 14 US metros)No after-hours wayOnline booking
Landscape design78%13%
Tree service69%22%
Landscaping67%21%
Irrigation64%28%
Lawn care63%26%

We opened each company’s public home page once on 7 November 2026, robots.txt respected, no forms filled in. Counts only; no company named.

Landscaping booking and scheduling: every request gets times to come and look

Inbox · Quillbrook LandscapesExample

Request · website form8:15 pm

We’d like the backyard redone this spring: new beds, a small patio and sprinklers. Can someone come out?

AO reply · 8:17 pmStrong fit · sent on its own

Thanks, that sounds like a great project. I can walk the yard with you at any of these times:

Sat 9:00Mon 4:30Wed 5:00

Strong fits book on their own within your hours. You approve the rest from your phone. Replies go from your own inbox, in your voice.

Every estimate gets followed up

Inbox · Quillbrook LandscapesExample

Estimate sent Tue · backyard redesign

No reply in 3 days Draft a follow-up

Follow-up drafted in your voice

“Hi, checking the estimate for the backyard reached you. If it helps, we can phase it: beds and sprinklers this spring, the patio in the fall.”

SendEditNot now

One tap sends it from your own inbox.

Already use landscaping software?

Keep it. AO isn’t a field-service suite: crews, routes, job costing and invoices stay where they are. AO does the part before the job. It answers every request, books the estimate visit and follows up the estimate, from your own inbox and calendar.

How to write a landscaping estimate, and follow it up so it gets answered

What to put in the estimate

  1. The scope in the customer’s words (“new beds along the back fence, a 10×12 patio, drip irrigation for the beds”).
  2. A price per part, so they can phase it.
  3. What’s included and what isn’t (plants, soil, haul-away, permits).
  4. A start window and how long the price holds.
  5. One clear next step: “Reply YES to hold the {date} start.”

The follow-up (send on day 2)

Subject: Your estimate for the {backyard project}

Hi {first name}, checking the estimate reached you. If it helps, we can phase it: {part 1} this spring and {part 2} in the fall. I can hold a start date of {date} for you. Want me to pencil it in?

{Your name} · {Company} · {phone}

More templates: How to follow up on a quote (day 2, 5 and 14, plus texts).

What do after-hours requests cost you?

Your estimate. It starts at 30%.

Your estimate. It starts at 25%.

Your result

Fill in quote requests per week, your win rate and your average value to see the result. Nothing you type leaves this page.

What works in the spring rush, with or without a tool

  1. Answer every estimate request the same day, with times to walk the yard.
  2. Ask for photos and rough measurements before the visit.
  3. Offer phasing in the follow-up: it turns a “too much right now” into a yes.
  4. Follow up every estimate at day 2, day 5 and day 14.

Questions

Does it schedule crews or routes?

No. It books the estimate visit and follows up the estimate. Crews, routes and invoicing stay in your field-service tool.

Can it send without me?

Booking replies, yes: strong fits within your hours and visit types. Estimate follow-ups wait for your tap.

Does it work for maintenance contracts?

Yes. Treat the contract proposal like an estimate: AO books the walkthrough and drafts the follow-up.

What’s the best landscaping CRM?

It depends on the job. Field-service suites run crews, routes and billing. AO focuses on winning the work: answering requests, booking estimate visits and following up estimates. Many landscapers use it beside their existing software.

What does it cost?

Starter $99/month includes booking. 14 days free, no card.